At present, the application of plant extracts has been extended from traditional medicine to medicine, health food, food additives, cosmetics, feed additives, plant veterinary drugs, plant-derived pesticides and many other fields. Among them, food and beverage accounts for the largest proportion in the consumption structure of plant extracts industry, more than 60%. Regionally, Europe and Asia-Pacific are the main markets for plant extracts. The application of plant extracts varies from country to country. In America, the main market of North America, plant extracts are mainly used as dietary supplements; in Europe, Germany and France are the main markets, while plant extracts are used in health products, cosmetics and plant medicines; in Japan and Korea in Asia, plant extracts are obtained by Chinese and Korean medicines. We need to develop.
Export demand of plant extracts in China is strong
The plant extract industry in China originates from the traditional Chinese herbal medicine industry, and its overall development time is relatively late. In the 1970s, some Chinese herbal medicine factories began to use mechanical equipment to extract plant ingredients, but as a link of production, they did not form an independent industry; with the rise of the international tide of return to nature and the rise of China's foreign trade, China's plant extract industry entered the initial stage in the 1990s; in the 21st century, with the rise of the international tide of return to nature and the rise of China's foreign trade. More advanced plant extract technology such as enzymatic extraction, ultrasound extraction, supercritical extraction, membrane separation technology, microwave extraction technology and other applications, plant extraction efficiency has been greatly improved, China's plant extract industry has entered a golden period of development.
The domestic demand of plant extract industry in China is relatively small, and it is mainly sold to foreign markets. It is one of the main export forms of traditional Chinese medicine products. Benefiting from the exuberant demand for Chinese plant extracts from foreign markets, besides the financial crisis in 2007 and the European debt crisis and the adjustment of export supervision policies in 2012, the export of plant extracts in China maintained a growth trend, rising from nearly $300 million in 2005 to $2.16 billion in 2015, and from 2010 to 2010. To compound growth rate of more than 20%. The proportion of plant extracts in China's exports of traditional Chinese medicine products has also increased with the rapid growth of exports, from about 35% in 2005 to 57% in 2015. With the rise of the tide of returning to nature and the promulgation of relevant laws in the United States (mainly the Dietary Supplement Health and Education Act of the United States), the Food and Drug Administration of the United States officially accepted plant extracts as a food supplement. The global plant extracts have entered a sustained growth period, and the market sales have increased from 7.2 billion US dollars in 2006. The yuan grew to 21.7 billion US dollars in 2016, with an average annual market growth rate of about 11%.
Distribution of plant extracts export in China is relatively scattered
Regionally, China's export market of plant extracts is relatively scattered, including more than 100 countries and regions. The main markets are the United States, Japan, Europe and Southeast Asia. The United States and Japan are the first and second largest markets, accounting for 19.5% and 10.6% of China's export share of plant extracts, respectively. There are great differences in demand for products from different export markets. The demand for plant extracts in the United States comes from dietary supplements and food additives. The products exported to Japan are mainly used for the production of health products and Chinese herbal medicines. The export to Southeast Asia is mainly natural pigments, flavors and fragrances. The export to Germany is mainly rutin and so on. Medicinal plant constituents. In terms of products, there are many kinds of plant extracts exported from China, and the proportion of single plant extracts is relatively low. The largest export product, Stevia extracts, accounts for only about 7%. Market analysis shows that the top export plant extracts are stevia, Eucalyptus oil, liquorice, pepper, blueberry, cinnamon oil, marigold, inositol, rutin and its derivatives, Grosvenor extract, etc.
China's Central and Western Regions have Resource Advantages
Most plant extracts in China are derived from Chinese herbal medicines and plant resources. Hunan, Shaanxi and Sichuan are the three major producing areas in the central and western regions with resource advantages. Overall, the development of plant extracts in China is not long, the entry threshold is relatively low, there are many enterprises engaged in, and the competition is fierce. According to the statistics of China Chamber of Commerce for Import and Export of Medical and Health Products, there are more than 2000 domestic enterprises engaged in trade and production of plant extracts, of which more than 70% are trading companies. Most enterprises in the industry only provide a few or more categories of primary products, but also a number of excellent enterprises have emerged.
Accurate entry into the field of plant extract subdivision
Since plant extracts are mainly used for export in China, the determination of varieties should conform to the trend of international market, start with the varieties that are popular abroad and abundant in China, and then select more than 100 varieties that are sold abroad but have not formed a large market. From the product point of view, combined with the best-selling products in European and American markets, the investment attractiveness of products is judged by comprehensive judgment of market capacity, number of competitors, future development potential, raw material supply and whether they belong to the best-selling products in European and American markets. Specific evaluation indicators show that the investment attraction of silymarin extract, ginseng extract, ginkgo extract and grape seed extract is relatively large, followed by soybean extract, blueberry extract, valerian extract, evening primrose extract, Echinacea extract, Polygonum cuspidatum extract and so on.
